The API can be used to perform a wide array of tasks. For example:

• Create a shopping app. This can be a traditional app that a user downloads on a mobile device. You could also create an app that an employee uses on a showroom floor to help customers make purchases.
• Integrate with CRM (Customer Relationship Management) or ERP (Enterprise Resource Planning) backend systems, such as Salesforce or Xero.
• Integrate with a CMS (Content Management System). At present, content tagging is not supported.
• Create JavaScript widgets in the Magento storefront or on the Admin panel. The widget makes AJAX calls to access services.